Students are using AI. PLATO gives educators a real-time picture of how their students are learning.
85% of higher-ed students used AI for coursework in 2025. (Inside Higher Ed Student Voice survey, 2025)
What PLATO does
From individual questions to class-wide insight.
Students ask PLATO AI their course questions. PLATO understands when students are circling the same idea, clusters them, and surfaces the underlying topic for you to act on.
Maya · student
Honestly I just can’t tell targeting and positioning apart on the case study. Where does one end?
Jamal · student
For the STP question — is positioning the same thing as picking your segment, or a separate step after?
PLATO clusters
Professor Jamie Urshwin · Educator
Hot Topic surfaced
STP: targeting vs positioning
2 students · 2 conversations · 2 questions
Class is collapsing targeting and positioning into one step. The two are getting used interchangeably on the case study.
Step 1 · Teacher
Upload your materials. PLATO uses them in every chat.
Create a class, share a join code, and add your syllabus, lecture notes, slides, and readings. PLATO uses them in every conversation that follows, whether students are asking for help or you’re asking PLATO for teaching support.
Course settings
Intro to Marketing · MARK 101
Course details
Course name
Course code
Join code
DRYAC
Share with students to enroll.
Course materials
Uploading course materials gives PLATO context on your course, for your students’ chats and yours.
Syllabus
PLATO · MARK 101
Intro to Marketing
Before I give you the rule of thumb, let’s think it through together.
Cost-plus starts from your cost and adds a margin. Value-based starts from what the customer is willing to pay and works backwards. Which one do you think a luxury brand would lean on, and why?
When you’ve got a guess, look back at the Nike case study from last week. There’s a passage where they explicitly choose one of these and explain the trade-off.
From your course
lecture-4-pricing.pdf·slide 7case-study-nike.docx·p. 12syllabus.pdf·Week 5Step 2 · Student
Answers anchored in your course.
PLATO uses a leading AI model on every student conversation and adds your course materials on top. Every answer cites the exact slide or reading it draws from, so students can go back and dig deeper.
Built to teach
PLATO walks students through the reasoning rather than giving the answer outright. When a student keeps trying to skip ahead, you’ll see the pattern in your dashboard.
Step 3 · Teacher
Spot what your class is stuck on.
Every student question gets grouped anonymously by topic. From there you can see where your class is struggling, draft a quick Friday check-in, and read the results in Learning Analysis. The whole loop runs without you leaving the page.
Hot Topics
this weekValue-based vs cost-plus pricing
9 students · 11 chats · 17 questions
Class keeps confusing the two when the brand context shifts. Nike passage isn't landing.
STP: segmentation, targeting, positioning
6 students · 8 chats · 12 questions
Targeting and positioning collapse together in student answers.
The 4Ps in the digital era
4 students · 6 chats · 9 questions
Place is being read as physical only. Students are missing the platform / channel framing.
Brand equity
3 students · 4 chats · 6 questions
Equity is being defined as awareness only; loyalty + perceived quality are missing.
Friday check-in · auto-drafted
5 questions ready from this week’s Hot Topics
- Pricing: cost-plus vs value-based
- STP: positioning vs targeting
- 4Ps: where Place lives in SaaS
- Brand equity: more than awareness
- Nike: which lever drives the premium?
Educator dashboard
Anonymous clusters of student questions, ranked by how many students are stuck where. From here, PLATO drafts a five-question check-in for Friday, pulled from the topics that need a closer look.
Rolls up to
Learning Analysis
Learning Analysis
MARK 101 · Spring 2026
Updated just now · whole semester
Student engagement
Active
19
of 24
Chats
142
this term
Weekly check-in
Accuracy
78%
avg
Confidence
71%
self-rated
This week
- Pricing-strategy questions doubled. The Nike passage isn’t landing.
- Engagement dipped Thursday — half the class never opened a chat.
This semester
- Pricing strategy has been the stickiest topic all term.
- Engagement climbs the weeks you run a Friday check-in.
Friday check-in results
Pricing: cost-plus vs value-based
61%STP: positioning vs targeting
72%4Ps: Place in a SaaS context
89%On demand, in the app
A live read on your class — engagement signals, highlights across the whole term, and the results from Friday's check-in, with this week pinned at the top. Refresh it any time to see where to push and which students need a nudge.
Step 4 · Student
PLATO reads your notes back to you.
Upload your notes or a study guide. PLATO checks what you've written against your course materials and tells you where something's wrong, or where a claim only holds in some cases. You catch the mistake before it sets in.
One tap to understand
Every flag has a Discuss with PLATO button. Tap it and a chat opens with the passage you wrote and the suggested correction. Stay there as long as you need to.
lecture-notes-week-5.pdf
Marketing · pricing strategy
Your note
Cost-plus pricing maximises the price customers will pay.
Suggested correction
Cost-plus starts from cost and adds a margin. It doesn't try to maximise willingness to pay; that's what value-based pricing does.
The lecture defines cost-plus as cost + margin. Willingness to pay is reserved for value-based pricing.
Your note
Premium brands always use value-based pricing.
Suggested correction
Premium brands often use value-based pricing, but not always. Apple has used cost-plus on some accessories, and prestige pricing shows up at the top end too.
The Nike case study covers the trade-off.
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